Client

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Our Work

UX & UI
Product Design
Mapping
Strategy

About the client

Dr. Ingrid Murra knows first-hand how empowering a beautiful smile can be

After three years of braces, she emerged with a new smile and the self-confidence that opened a world of opportunities for her. Years later, now an orthodontist, she’s empowering others to feel the same–and at scale.

As the founder and CEO of Two Front, Ingrid has built a tech-enabled platform that connects patients, dentists, and orthodontists. Two Front acts as an operating system for actual orthodontists to deliver custom at-home and telehealth care through the coupling of the best technology and the best experience.

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Our goal

Create a consistent user experience that balances multiple user personas

Ingrid and her team wanted to build a compelling experience that balanced three main user types: orthodontists, dentists, and patients.

For Orthodontists & Dentists

Ingrid and her team wanted to build a compelling experience that balanced three main user types: orthodontists, dentists, and patients.

For Patients

The platform needs to reduce the friction often felt in health workflows such as account creation, intake forms, scheduling, payments, etc.

Our approach

Create a consistent user experience that balances multiple user personas

Ingrid and her team wanted to build a compelling experience that balanced three main user types: orthodontists, dentists, and patients.

Low-fi wires to ensure users recieve the best experience

These included onboarding, scheduling, checkout, dashboards, and more for each persona.

Core workflows based on our findings & key product requirements

For all personas, seamless communication and care feedback loops are critical

Refined wireframes, hi-fi designs

We reduced complexity throughout the care experience by focusing on aesthetics such as transitions, animations, and data state (default, error, empty, and loading screens).

The result

Two Front team attracted solid investor & customer attention

By showcasing the designs at conferences and networking events, the Two Front team  attracted investor and customer attention and launched to great success. Thanks to Ingrid’s product, patients interested in straighter teeth are able to easily create an account, book appointments, navigate a transparent treatment plan & checkout process, and receive custom Invisalign treatment. Orthodontists and dentists can provide high-quality care AND visualize the sales data to grow their practice.

“Nullam quis risus eget urna mollis ornare vel eu leo lorem ipsum dolor sit amet, consectetur adipiscing elit..”
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