After three years of braces, she emerged with a new self-confidence that opened a world of opportunities for her. Years later, she’s helping others feel the same–and at scale.
As the founder and CEO of Two Front, Ingrid has built an operating system to deliver at-home and telehealth teeth straightening care that combines the latest technology with a customized care delivery experience.
“It’s time we level up and provide our patients with the experience and convenience the modern person expects.”
Ingrid and her team approached us to help design their product's platform UX and UI. A compelling and effective approach was required to balance the needs of three different personas: orthodontists, dentists, and patients.
For orthodontists and dentists, we prioritized experiences that focused on revenue forecasting and historical bookings. Paired with data visualizations and sales tools, the platform helps these doctors avoid referral run-around and patient fallout.
Busy providers can deliver concierge care experiences while passively growing their practice with technology.
For patients, we prioritized engagement and removed the friction often experienced in workflows such as account creation, intake forms, scheduling, payments, and follow-up appointments. Patients wouldn't be fatigued as they navigated their care journeys.
To optimize user workflows, our team analyzed research and insights from orthodontist, dentist, and patient surveys about care quality experiences with technology.
We began by making iterative improvements to a core set of workflows, starting with low-fidelity wireframes. These transitioned into polished high-fidelity designs, with priority given to onboarding, scheduling, checkout, and dashboard views, based on our findings.
Seamless communication and
care feedback loops were critical for all personas.
Focusing on aesthetics down to details such as transitions, animations, and data state (default, error, empty, loading views), we created consistency throughout the platform for the subtle interactions that drive engagement.
By showcasing the designs at conferences and networking events, the Two Front team attracted investor and customer attention to raise $3.5M in seed funding.
More importantly, patients have a clear path to a more confident smile thanks to Ingrid’s product.
“This is just the beginning. I started Two Front to truly democratize smiles for everyone.”